It is with heavy hearts that we announce the passing of Terri Terry of Pleasanton, California—former Pleasanton Downtown Association (PDA) Board President and the original owner of Cellar Door.
A beloved figure in the community, Terri passed away recently, leaving behind a legacy of passion, leadership, and community spirit that profoundly shaped the heart of downtown Pleasanton.
Terri Terry was more than a local business owner—she was a visionary, a connector, and a tireless advocate for Pleasanton’s downtown culture. As the original owner of Cellar Door, Terri helped establish one of the area’s most cherished gathering places.
Her wine bar wasn’t just a spot to enjoy a glass of wine; it was a welcoming space that celebrated friendship, creativity, and local flavor. Under her guidance, Cellar Door became known for its warmth, character, and unwavering support for community events, musicians, artists, and neighbors.
Terri’s influence reached far beyond her storefront. As a longtime member of the Pleasanton Downtown Association, she eventually served as Board President, where her leadership was instrumental in revitalizing and promoting the downtown area.
Terri believed in the power of local business to create meaningful community, and she championed initiatives that brought people together—whether through street fairs, wine strolls, or holiday events. She had an eye for detail, a heart for service, and a contagious enthusiasm that brought energy to every project she touched.
Her colleagues on the PDA Board remember her as a collaborative and compassionate leader—someone who listened deeply, worked hard, and always found time to lift others up.
She was never too busy to mentor new business owners, never too tired to organize a fundraiser, and never without a kind word and a smile. Terri’s dedication helped transform Pleasanton’s downtown into the vibrant and thriving hub it is today.
Beyond her public roles, Terri was a cherished friend, mother, and neighbor. Her presence lit up a room, her laughter was unmistakable, and her generosity left an imprint on everyone she met. She had a natural talent for bringing people together—whether through a shared bottle of wine, a community cause, or a quiet conversation. She saw beauty in the little things and found joy in creating moments of connection.
To those who knew her best, Terri was a true embodiment of the values she worked so hard to promote—community, kindness, and commitment. Her passion was evident in everything she did, from curating the perfect wine list to advocating for local events that brought joy to residents and visitors alike.
Terri’s passing leaves a void in Pleasanton that will be deeply felt. Yet, her impact endures—in the businesses she inspired, the community she helped build, and the lives she touched along the way. Her contributions have shaped not just downtown Pleasanton but the spirit of togetherness that defines the city.
As we mourn the loss of Terri Terry, we also celebrate a life lived with purpose and heart. Her legacy will continue in every sidewalk concert, every gathering at a downtown café, and every person who finds connection in the vibrant downtown community she helped nurture.
To all who knew, loved, and were inspired by Terri—thank you for being a part of her remarkable journey. May we honor her memory by continuing her mission: to uplift one another, to support our communities, and to always lead with heart.
